BBJ Entry 020: The Dinner Party – Part 2

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Photo courtesy of Pexels

[FYI: The title “BBJ” refers to Bill’s Business Journey]

Last weekend was the premier of my newest workshop, First Contact: Engaging Potential Customers with the Heart of Your Business – YOU. The comfortable environment, a Zen-like living room at a local alterative health center, perfectly conveyed the tone that I had envisioned for the evening: an intimate and engaging dinner party.

I greeted each of the guests as they arrived, some I knew and some I would get to know throughout the evening. As we chatted before the workshop, we bonded quickly around a commonly shared topic: chocolate.

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BBJ Entry 018: Solo or Solution?

018 Photos courtesy of Pixabay and Pexels

[FYI: The title “BBJ” refers to Bill’s Business Journey]

Long ago, as a solo freelance writer just starting out, I quickly went on the hunt for what I thought were my primary revenue streams: direct customers. I did my best to get the word out that I was available. I informed all the people who knew me, and made cold-calls to lots of people who didn’t.

I tried this approach several times over the years, with the same results. I found no revenue streams, only a few trickles that always dried up quickly. I had hoped to embody the results I read from the stories of successful freelance writers. Instead, I embodied the phrase, “Nice work if you can get it” – which is why I was so skinny.

More recently, as a presentation consultant, I discovered that the solution to my business drought had come to me 26 years earlier from an unexpected resource: our wedding coordinator.

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BBJ Entry 017: Let Me Be Clear

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Photo by Janeke88

[FYI: The title “BBJ” refers to Bill’s Business Journey]

One of my favorite internet business experts, Ray Edwards, tells this story:

In his Master Mind group (a small team of like-minded business owners who meet regularly to help each other grow their businesses), Ray tried something new: instead of asking for advice on a specific issue, he told his group, “Talk about me and my business as if I wasn’t here. Discuss things I’m doing well, ways in which I could improve, and so on. I’ll just listen.”

What he got was a tremendous insight – not by what was suggested, but by what was asked. One of the members, who’d been a part of the group for years, shocked him by posing this question:

“What exactly does Ray do?”

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