BBJ Entry 004: Reinvention


Photo by Ales Krivec

[FYI: The title “BBJ” refers to Bill’s Business Journey]

On December 9th, 2015, as a senior technical writer at a global firm, I took a walk after listening to a webinar by Dorie Clark, called Reinventing You. The title communicated the topic perfectly: how to reimagine your skills, experiences, and passions in a way that allows you to create your ideal profession. It began to stir my long-held desire to become a full-time presentation coach. The problem was, I didn’t want to be away from my family, traveling to client sites throughout the week.

Right after the webinar, I’d listened to a podcast by Pat Flynn, whose Smart Passive Income site offers a breath-taking amount of high-quality and free information on running your own online business. It got me thinking: perhaps I could create a full-time presentation business online, so I could do what I love and still be with the people I love. But I couldn’t help wonder how realistic that really might be.

I had tried to survive on freelance writing work before, without success, so I had my doubts about striking out on my own again. I was also getting to do a few enjoyable presentation projects at work, and some even cooler projects on the side, so I was doing a little of what I loved. And since I was working with great people at a cutting-edge firm with excellent benefits, my cubicle-based job had slowly made a rather content employee out of this aging family man.

And then I thought of my daughter.

She was in her junior year of high school. Because I worked at home one day a week and close to home the other four days, I got to spend a lot of time with everyone. But next year would be my daughter’s last one at home, and then she would be off to college. In 20 months’ time, my only daughter would be gone.

I stopped walking and started deciding.

I decided to spend as much time with my daughter as I possibly could over the next 20 months. I decided to spend as much time with my wife and my sons as I possibly could, as well. I decided to direct my work life, my time, and my energy according to my own terms. And I decided to pour my skills, experiences, and passions into the type of work that was the most fulfilling for me and the most helpful for others. However impractical it seemed, I decided to create a full-time online-based presentation business.

I started walking again, but no longer as the same person. In those few still moments, I had begun reinventing me.

This blog chronicles my adventures with my full-time online presentation business, Rhetorio Presentation. To learn more about it, visit the main site at

4 comments on “BBJ Entry 004: Reinvention

  1. Tom Nunes says:

    “I stopped walking and started deciding” I love that.

  2. Tom Sommers says:

    Aspirational and inspirational, thanks!

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